Grace Hartounian
Blog Post
Support Your Skin
April 19, 2023
Back to Basics, A Gift From Us
Rihanna invented Fenty Beauty in 2017 with the goal of being inclusive for all skin tones and types. To celebrate our 6thanniversary of rocking the beauty industry, we are launching a campaign called Back to Basics to help you reach your desired makeup look goals and feel comfortable when finding makeup products that complement your skin type. This campaign includes educational workshops, virtual quizzes and makeup tutorials, skin type makeup bundles and the ultimate new green concealer.
Rihanna’s Inspiration
Inclusivity and confidence have always been important factors Rihanna considers when catering Fenty Beauty to consumers. Educating makeup users of any skill level with what types of makeup to use for their skin type and how to use them have not been focused on enough by the beauty industry. Therefore, Rihanna felt as though this campaign was needed to educate and support makeup users with learning how to use easy-applicable Fenty Beauty products to their full potential while considering skin type. If you have dry, oily, acne, hyperpigmentation or aged skin, you will be able to figure out the best way to use Fenty Beauty products.
​
​
Makeup Bundles
A virtual quiz will be launched on Fenty Beauty’s official website that will have you answer questions about your skin type, makeup look goals, and if you have makeup application methods you want to improve. This will result in a product bundle to cater to the resukted skin type and selected makeup video tutorials to teach how to use the products with a complete look. Skin type product bundles include:
Dry Skin Bundle – includes Hydra Vizor Invisible Moisturizer Sunscreen, Pro Filt'r Hydrating Primer, Pro Filt'r Instant Retouch Concealer, Eaze Drop Blurring Skin Tint and Pro Filt'r Instant Retouch Setting Powder.
Oily Skin Bundle – includes Hydra Vizor Invisible Moisturizer Sunscreen, Pro Filt'r Mattifying Primer, Pro Filt'r Instant Retouch Concealer, Pro Filt’r Soft Matte Longwear Foundation, and Invisimatte Instant Setting + Blotting Powder.
Acne/Hyperpigmentation Skin Bundle – includes Hydra Vizor Invisible Moisturizer Sunscreen, Pro Filt'r Instant Retouch Primer, Pro Filt'r Instant Retouch Concealer in Green, Eaze Drop Blurring Skin Tin and Pro Filt'r Instant Retouch Setting Powder.
Aged Skin Bundle – includes Hydra Vizor Invisible Moisturizer Sunscreen, Pro Filt'r Instant Retouch Primer, Pro Filt'r Instant Retouch Concealer, Eaze Drop Blurring Skin Tin and Pro Filt'r Instant Retouch Setting Powder.
A QR code will be available at each Fenty Beauty location to lead you directly to the virtual quiz and provide a more efficient shopping experience.
Green Concealer
To support the process of makeup users covering up red inflamed skin, Fenty Beauty has decided to drop Pro Filt’r Instant Retouch Concealer in Green. This is the most efficient method for concealing acne, rosacea and hyperpigmentation. Green tones cancel out red tones, and when applying Fenty Beauty foundation, skin tint or skin colored concealer on top, the job is efficiently done to show no sign of redness.
Workshops
Workshops will be hosted around the country for people of any makeup skill level. Professional Fenty beauty experts will do makeup tutorials and product demonstrations on notable beauty influencers that include Kadeeja Sel Khan modeling for acne/hyperpigmentation skin, Jackie Aina for oily skin, Gabby Morrison for dry skin and Caroline Hirons for aged skin. Attendees will have the opportunity to learn about Fenty Beauty's wide range of products. Some include the highly rated Hydra Vizor Invisible Moisturizer, Pro Filt’r Instant Retouch Primer, and the new Pro Filt’r Instant Retouch Concealer in Green. Q&A’s with the Fenty beauty experts will also be available at the end of each event. Those who cannot attend the workshops will be able to view the makeup tutorial clips on Fentybeauty.com or influencers’ social media channels. RSVP now until April 29, 2023 on fentybeauty.com/workshoprsvp for a workshop in your city. Exact location to be provided to selected sign-ups after RSVP’s close.
Confidence is Key
The Back to Basics campaign will be another game changer for the beauty industry. The workshops will give Fenty Beauty fans like you a chance to experience a more personal connection with the brand and gain more confidence with which Fenty products to purchase and use based on skin type. The makeup bundles will reassure you about the products feeling and looking good. Watching a workshop or tutorials online and understanding the use of Fenty products based on skin type will elevate the Fenty Beauty experience. The release of the Pro Filt’r Instant Retouch Concealer in Green will also help with red inflamed skin and feeling more included among Fenty’s array of beauty products.
