Fenty Beauty by Rihanna: Beauty for all. Fenty Beauty + Fenty Skin. (n.d.). Retrieved from https://fentybeauty.com/  

Brewster, M. (2022, April 27). Annual Retail Trade Survey Shows Impact of Online Shopping on Retail Sales During COVID-19 Pandemic. Retreived from https://www.census.gov/library/stories/2022/04/ecommerce-sales-surged-during-pandemic.html

ESW (2022, July 7). The Clean Beauty Market: By the Numbers. Retrieved from https://esw.com/blog/the-clean-beauty-market-by-the-numbers/

Roberts, R. (2022, June 25). 2022 Beauty Industry Trends & Cosmetics Marketing: Statistics and Strategies for Your Ecommerce Growth. Retrieved from https://commonthreadco.com/blogs/coachs-corner/beauty-industry-cosmetics-marketing-ecommerce

Gonzalez, G. (2020, August 9). Rihanna's New Skincare Line Is A Game Changer. Here's Why. Retrieved from https://www.thelist.com/234762/rihannas-new-skincare-line-is-a-game-changer-heres-why/

Ruffo, J. (2017, October 27). Rihanna's Fenty Beauty Was the Biggest Beauty Brand on Facebook, Twitter and YouTube in Its First Month. Retreived from https://people.com/style/rihanna-fenty-beauty-first-month-social-media-earned-media-revenue/